Improving Brand Awareness to Attract Candidates

Written by Marie Repucci | September 26, 2022

How to market your organization in a highly competitive market

There's a lot of noise in today's labor market with companies highlighting their perks, policies, and culture—designed to attract attention, conversation, and candidates. This calls for an effective brand awareness strategy to stand out to your audiences and draw in potential talent. Please see below for tips on how you can generate interest in your organization.

Social media presence

Social media is a powerful tool to connect with candidates and build brand visibility. You can share blog posts, videos, photos, career opportunities, company culture highlights, and more. Job seekers are typically active on different networks, especially LinkedIn, creating a prime opportunity for employers to connect and share their story.


Another avenue for generating brand awareness is your website. In addition to posting job openings and career information, you can provide insight into what makes your company unique and differentiates you from the rest of the industry. When developing your website content, think about what prospective employees may value most and emphasize those qualities. Also, pay particular attention to the about us, team/bios, and services pages to ensure they capture your company’s personality, which is essentially your brand.

Employee engagement

Your current, happy employees are some of your best marketers. They understand what it's like to work at your company so they're in the best position to highlight its benefits and culture to prospective employees. Encourage them to promote the company's values with future recruits by providing them with talking points that they can share on social media or through blogging. Also, post photos and/or videos of team activities and outings.

Inbound marketing

Inbound Marketing is designed to attract traffic and generate organic leads through quality content. This is a great way to position your company as a thought leader in the industry and attract qualified candidates. One of the most effective ways to accomplish this is by fueling your website with useful and informative content. By providing this value, prospective candidates will start to recognize your brand and, hopefully, become more interested in your organization.

I hope you enjoyed this read. Please feel free to reach out if you have any questions about implementing any of these strategies in your own organization!